Industry Briefs: Translations.com Selected by Nu Skin to Localize Communications

The Enterprise – February 6, 2012

Provo-based Nu Skin, a direct seller of anti-aging products, engaged the services of New York City-based Translations.com to translate and localize website copy in 20 languages, including Chinese, Finnish, Russian, Spanish and Czech and to provide translated content to its 825,000 independent distributors. Translations.com bills itself the world’s largest privately held provider of language services and translation related technologies to streamline the process for localizing new and dynamic content for 52 global markets. Prior to working with Translations.com, Nu Skin relied on an inefficient, decentralized Web model in which regional sites were managed separately. Using Translations.com’s GlobalLink localization management software, core content is quickly translated and localized in order to better target international customers and increase Nu Skin’s global sales.