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TransPerfect Helps Launch Online Video Campaign

MENAFN – October 30, 2012

Oct 30, 2012 (Menafn - TELECOMWORLDWIRE via COMTEX) -- TransPerfect, the world's largest privately held provider of language services and translation-related technologies, said it played a successful role in the launch of an online video campaign for a leading Olympic advertiser.

Working with The ZiZo Group and Yahoo! YHOO, TransPerfect provided end-to-end language translation and localization services for the videos in 10 different languages. The ZiZo Group is in marketing original content for major brands and media companies for online and mobile platforms.

The ZiZo Group produced a total of 21 episodes, which are now airing on the Yahoo! channel "Team Mom," the search engine's women's lifestyle content feed, across 11 countries. TransPerfect collaborated and consulted with The ZiZo Group from the planning stage through completion of the project, driving the following:

  • Translation of the interview questions for the Olympians and their mothers in eight languages
  • Language interpretation services during the live, on-location interviews around the world
  • Translation and drafting of complete video scripts for multilingual videos
  • Translation and localization of the post-production video subtitling, enabling international viewers to view and understand the videos

ZiZo is boutique strategy and creative house working with Fortune 500 brands to help them formulate strategies, online video content creation and brand story-telling to execute powerful, engaging work that drives community online.

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