HSBC

Background

Headquartered in London, HSBC is one of the largest banking and financial services organizations in the world. HSBC's international network comprises over 9,500 offices in 76 countries and territories throughout Europe, the Asia-Pacific region, the Americas, the Middle East, and Africa. With listings on the London, Hong Kong, New York, Paris, and Bermuda stock exchanges, shares in HSBC Holdings have been acquired by nearly 200,000 shareholders in some 100 countries and territories.

Challenge

Through a state-of-the-art international network linked by advanced technology and emphasizing rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services, including consumer and commercial banking services, credit cards, asset management, investment banking, and private banking. With its wide scope of offerings and aggressive goals for growth, HSBC recognized the importance of providing consistent information both globally and in a timely fashion.

• HSBC imposed aggressive timelines that had to be maintained in order to efficiently address the concerns of its customers.
• A new US website needed to be authored and outlined in a short time frame.
• A Spanish website was also required to more closely target the expanding Hispanic market, in accordance with the same time restrictions and guidelines as the US website.
• The situation demanded a unique solution to allow for a substantial volume of content to be turned around quickly with frequent updates.

Solution

Capitalizing on its experience in the financial industry, Translations.com worked with HSBC to create a localization portfolio that would ease its global concerns.

• Translations.com deployed GlobalLink, the only GMS that works seamlessly within the Intervowen environment, becoming part of TeamSite user-interface. This implementation created a workflow whereby translatable content is extracted from TeamSite and sent for localization.
• Translations.com paired with HSBC to adapt and standardize extensive online glossaries in all languages, including that of the newly constructed Spanish website. This glossary database ensures consistency over time and across projects.
• A three-stage language review was created to certify integrity of content and adaptation throughout each site.
• Translations.com's linguistic and technology departments created target-specific strategies to implement throughout each projects, streamlining the process and simplifying integration for HSBC.

Thanks to the partnership between HSBC and Translations.com, Spanish is currently supported on the HSBC website. Translations.com takes pride in its role in increasing the efficiency of HSBC's localization from concept to conclusion, and is proud to be a continued provider to this banking giant.

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