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Healthcare Marketing
We are the custodians of the multilingual brand voice for the most prestigious firms in healthcare - and it's a responsibility we don't take lightly. Working with both agencies and in-house teams, the marketing professionals in our Life Sciences practice group are experts in adapting brands for the global market. The adaptation of healthcare marketing materials is far more than just translating the words - it's translating the ideas and doing so in a manner that the target culture will embrace.
While many of our clients would consider their salesforce to be the most important asset in driving growth, they also understand the immense impact that marketing communications material can have when competing in a global market, or even in an ethnically diverse domestic market. The demand from our clients to assist them with DTC (direct-to-consumer) projects has been nothing short of explosive.
Translations.com has risen to meet this challenge and deliver global branded communications for some of the world's most prescribed drugs and healthcare products. Further, with physician bandwidth for salespeople becoming harder to come by and the marketing emphasis of the blockbuster era, Translations.com expects this growth in DTC projects to continue.
Color, styles and tone must all be carefully considered in the context of the appropriate cultural communication to the target market. We combine our ability to adapt healthcare brands with an understanding of the complex regulatory issues our clients face when operating internationally. We invite you to contact us and see what we can offer.
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