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US Hispanic Healthcare Marketing
With over 13 million Hispanics online researching information today, health and pharmaceutical companies have the ability to tap into one of the largest growing market segments in the US. In fact, US Hispanics between the ages of 18-34 are more likely to research information about disease and health online, than rely on their personal physician. With the growing emphasis on personalized information, and increased demand for email updates, the opportunity to reach US Hispanics in their own target language has never been greater.
For US Hispanics, access to information in their native language regarding medical conditions and available treatment could be the difference in saving lives. US Hispanics comprise almost 18% of the US population afflicted by HIV/AIDS, and Diabetes is two to three times more common among Mexican Americans and Puerto Ricans than non-Hispanic whites. These statistics are attributed to the lack of access to good healthcare and good health insurance which is compounded by the lack of available information in the native languages of these population segments.
Some of the clients we have worked with in the Healthcare industry include:
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