Mohegan Sun

Background

Mohegan Sun is the world's second largest casino, featuring more than 180,000 square feet of gaming space complete with 6,200 slot machines and 300 game tables. Located in Uncasville, Connecticut, the casino offers three entertainment venues, more than 100,000 square feet of meeting space, and 1,200 luxury guest rooms, attracting over 30,000 visitors - per day! With the tagline "a world at play," it's a safe bet that Mohegan Sun has something to offer gamers from near and far alike.

Challenge

Hosting customers from all across the globe, Mohegan Sun felt the need to make sure that every guest felt welcome. To do so, they recognized the importance of translating gaming instructions and scorecards, directional signage, brochures, menus, and monthly newsletters. Drawing on our experience in the travel and tourism industry, Translations.com was the clear choice to make Mohegan Sun more accessible to its diverse guest pool.

• Translations.com was challenged with localizing frequent updates in many languages, with several projects running concurrently on different delivery schedules.
• To effectively localize materials for several of Mohegan Sun's offerings, Translations.com needed to fully understand the branding voice for each segment, while adapting content accurately for the target markets.
• Working directly with specific gaming protocol, translations needed to be absolutely precise, as the wrong word could cost gamers money should the rules be misinterpreted.
• Many of these projects included desktop publishing and graphic services, which had to be executed and verified by our experts in order to uphold the strong image of Mohegan Sun.

Solution

Respected as a leader in the travel and tourism industry, Translations.com knew how to collaborate with Mohegan Sun to create solutions that would make casino guests feel right at home.

• Translations.com spent time collecting terminology specific to both the gaming industry and Mohegan Sun, placing its findings in a glossary for each of the target languages. This ensured brand consistency from the English into each of the required languages, while also cutting future costs through the creation of valuable Translation Memory.
• A dedicated account manager became a single point of reference for all requests by the client, and a pool of linguists with experience in the gaming industry was assembled to offer the highest quality translations.
• In order to meet tight deadlines, the Translations.com team delivered expedited projects while still providing an accurate localized product.
• The desktop publishing experts at Translations.com took extra measures to ensure that the localized documents perfectly mirrored the existing English brochures and rules cards.

To date, Translations.com has completed over 100 projects for Mohegan Sun, localizing materials into Spanish, Traditional Chinese, Vietnamese, Korean, Japanese, Cambodian, and Haitian Creole. Keeping true to our promise, Translations.com adapted the source pieces into precise end products, leaving the gambling to Lady Luck-not interpretation.

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