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Multilingual Survey Management

Ease-of-use, as well as culturally appropriate content and phrasing is paramount in achieving an authentic survey, which is why we localize each survey to fit the needs of the audience.

THE CHALLENGE

Knowing your audience is crucial to any business. The creation and management of multilingual surveys and international surveys both internally and externally is central to generating information that can have a profound impact on the bottom line. With marketplaces expanding beyond domestic borders, there is an ever-increasing need to make these surveys accessible to multilingual audiences.

Whether you’re dealing with market research or employee satisfaction surveys, the entire process—from questionnaire creation to response management—becomes more complex when dealing with multiple languages and target cultures. TransPerfect’s extensive global footprint affords us the expertise and region-specific knowledge necessary to manage all stages of multilingual surveys.

In order to obtain the most accurate results, we recognize the need to generate a survey that reads as if it was originally written in the target language. Ease-of-use, as well as culturally appropriate content and phrasing is paramount in achieving an authentic survey, which is why we localize each survey to fit the needs of the audience. Additionally, we have the requisite resources to collect responses and manage your data in over 100 languages. In the "Our Services" tab is a summary of the services we offer.

 

OUR SERVICES

Cultural Consulting

TransPerfect's cultural consulting services allow you to make informed decisions on all aspects of marketing in diverse cultures. Members of our multicultural research team will review all elements of a multilingual survey campaign. Our team includes both creative and language experts who have over 10 years of experience researching communications materials in global markets. They’ll do the necessary market research, utilizing focus groups if necessary, and create a set of recommendations regarding both design and copy, giving you solid guidelines from which to make your marketing decisions.

Survey Translation

TransPerfect utilizes a three-step process of translating, editing, and proofreading for all certified translations. Our goal is not simply to translate literally, but to craft content that reads like it was originally written in the target language. For example, an e-learning survey would vary greatly from a product testing survey in both style and tone. Our linguists are versed in communicating even the slightest linguistic nuances and will always deliver highly effective survey translations for all areas.

Data Collection

By leveraging our extensive technology resources, TransPerfect can create online multilingual surveys in multiple languages to fit your exact requirements. The system will be tailor-made, enabling the most efficient data collection from consumers, employees, or external contacts, and can be created using non-roman scripts such as Arabic or Japanese where needed.

In addition, data can be gathered in person via a face-to-face interview as well as over the phone. TransPerfect always employs native speakers in order to facilitate this task. Interviews can be recorded for archiving and transcribed upon request.

Response Translation

When dealing with the translation of responses back into the source language, TransPerfect has the fastest turnaround times in the industry. This allows you quick access to your results, facilitating action, and helping to bring down your own survey response times. When an expedited back translation is needed, we can also provide you with informational quality translations for reference, which do not undergo the full TEP process.

Reporting of Results

All survey results can be reported with exceptional turnaround times. Presentation can be customized and reported on a quantitative or qualitative basis. At the outset of a project TransPerfect will be happy to consult with you to understand your exact requirements and create bespoke presentation templates ahead of time that allow for the quickest, most transparent reporting of data. TransPerfect’s reporting services empower clients to take action on responses from any global market with minimal delays, bringing you significantly closer to your clients, consumers, or employees in turnarounds faster than you’d imagine.

TRANSPERFECT'S SOLUTION

TransPerfect combines linguistic expertise, unmatched resources, and technical know-how to create customized Multilingual Survey Management solutions. Our familiarity with consumer, employee, b2b, and e-learning surveys gives us the edge in ensuring that you receive the most relevant, substantial, and valuable data from worldwide audiences. TransPerfect is the industry leader in providing cost-efficiency and faster turnarounds, both of which are key to research in any sector.

TransPerfect is the ideal choice for research companies, and Fortune 500 marketing and HR departments around the world. With a global network of over 4,000 professional linguists and subject area specialists, TransPerfect can handle all of your survey management needs in over 100 languages.