US Hispanic Marketing

The Hispanic population in the U.S. has reached over 40 million people with over $680 billion in buying power, which is expected to reach over $1 trillion by 2010. That is an annual growth rate of over 8%, and almost double the buying power growth rate of non-Hispanics. By 2009 it is expected that the Hispanic market will make up about 9% of all U.S. buying power.

There are over 13 million Internet users among the Hispanic market. Among online shoppers, U.S. Hispanics reported spending an average of $439 over the past three months. Hispanic consumers also tend to use the Internet more for pre-sales information and research – something that is crucial to increasing sales for your own organization.

This is a market that is important to the growth of your business.

Translations.com has worked with many large corporations in localization of their website content and software applications into U.S. Spanish. Some of those clients include: Avis, Advance Auto Parts, JetBlue, McGraw-Hill, US Bank and others. We would be happy to share additional information on the U.S. Hispanic market and our work with companies targeting that market.