Image Localization & Translation
One would be hard-pressed to find a piece of marketing literature, a website, a software application, an online training module, or a piece of technical documentation that does not make ubiquitous use of images to convey meaning.
Preparation makes all the difference in crafting an effective localization strategy for graphical assets and in overcoming the challenges inherent to the process.
As a leading translation company and provider of technical solutions, Translations.com works with clients to understand the technical challenges. Text expansion, which may be 25% or more, is the most common technical challenge; however, other challenges can include embedding graphics, and making layered or unflattened images easily available to the localization team.
We've all heard that a picture can be worth a thousand words. With all the advantages that come with being able to carry that much meaning in one graphical asset also comes responsibility. Our customers trust us to make certain our deliverables are completely adapted to their target audience. Our linguists know the markets and our project managers do the research.
Understanding the technical issues in image localization and applying proven solutions can save significant costs and time. Understanding the cultural issues can save your reputation in the global marketplace.
At Translations.com, we specialize in adapting highly branded, customer-facing materials. We understand the immense trust that our clients place in us everyday and we do not take this responsibility lightly.
Flash Localization Solutions
Whether you want to create online training materials that truly engage the user, or send a potential client a demo of your project, Flash has become an integral part of many rich media efforts.
While Flash is a highly effective and flexible tool for designers, authoring in Flash can create some unique localization challenges:
Technical Challenges
One must begin with localization in mind to avoid delays and increased costs. Plan for text expansion of 25% or more understand the requirements accommodating extended character sets for different languages and handle concatenation issues that will arise in animation on the front-end.
Cultural Challenges
Visual imagery can carry a very different meaning when you are communicating with another culture. A misstep in this area not only can result in some embarrassment, it can also detract significantly from the message.
Being the largest localization company focused on adapting branded, customer-facing content, you can rest assured that our linguists and engineers have seen and done it all when it comes to Flash localization challenges.