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Webinar: Holiday Season SEO Tactics

Translations.com and a few close partners came together to share our thoughts and expertise on SEO tactics for the holiday season.

In just 30 minutes, Mark Power (Founder of Podean) addresses winning tactics for Amazon sales, Hermes Ma (Head of Merkle’s APAC Search Business) covers strategy for China’s Singles Day, and Colt Foutz (Translations.com SEO) leads a short conversation on effective holiday content.

Mark Power is the co-author of new book Amazon For CMOs and is also Founder and CEO of Podean, an Amazon-centric advertising agency and consultancy. A 20 plus year marketing and media leader, Mark has a proven track record of delivering innovative digital solutions and growth for brands globally and is a major advocate of Amazon as a brand building platform.

Hermes Ma is head of performance media for Merkle in Greater China and South Korea. In his 15-year digital marketing career (19 years for SEO), Hermes has helped Fortune 1000 clients across retail, high-tech, travel, entertainment, finance, and other industries navigate multiple new platforms in China. He is also the founder of Maxket Digital Marketing, which publishes weekly articles to help demystify marketing strategies “within the Wall” of the China market.

Colt Foutz heads TransPerfect’s global Digital Marketing Group. Colt has spent his entire career in creative and online content, joining Translations.com five years ago after spending 8 years with Publicis Groupe’s Performics and VivaKi digital agencies, leading creative services and search operations for a team that managed more than $500 million in advertising spend annually for more than 200 clients.