General Electric

Background

From jet engines to TV broadcasting, plastics to power plants, General Electric (GE) is part of most businesses that have shaped the modern world. The company produces aircraft engines, locomotives and other transportation equipment, appliances (kitchen and laundry equipment), lighting, electric distribution and control equipment, generators and turbines, nuclear reactors, medical imaging equipment, and plastics. The company's financial arm, which includes commercial finance, consumer finance, equipment management, and insurance businesses, makes GE one of the largest financial services companies in the U.S. GE Company operates in more than 100 countries and employs more than 315,000 people worldwide, including approximately 75,000 in Europe.

Challenge

At the heart of Translations.com's enterprise service offering is the ability to provide language support and localization expertise for a variety of needs. Translations.com's relationship with General Electric bears this out. Translations.com has successfully completed General Electric localization projects for numerous divisions and myriad target markets around the world. General Electric's global scope and varied business divisions present diverse challenges and opportunities to drive value through efficient and flexible outsourced localization support.

• Translations.com is a service provider to GE Global Exchange Services, GE Plastics, GE Resins, GE Structured Products, GE Capital, GE Real Estate and GE Lighting.
• Projects include website localization, product documentation translation, corporate communications translation and marketing collateral localization.
• Supported languages include French, Italian, German, Spanish, Portuguese, Swedish, Danish, Dutch, Finnish, Norwegian, Chinese, Japanese, and Korean.

Solution

GE Global Exchange Services – GE attributes a 27 percent increase in lead generation to the localization of the company's GXS portal. Translations.com delivered six different language versions of the 80,000-word portal, which included the localization of the Java application and back-end Oracle database.

GE Structured Products – For GE Structured Products, Translations.com provides complete content synchronization for highly specific industry terms in four target languages concurrently. Moreover, Translations.com interfaces directly with GE's Content Management System, which is used to author the source language, thereby eliminating extra steps for GE employees. Translations.com also participated in the creation of cross-country/language templates that further refine GE's localization workflow.

GE Real Estate – GE Real Estate needs to communicate corporate information to its employees, partners and clients in Europe on a weekly basis. To accommodate the rapid turnaround times required for the production of four languages, Translations.com employs a multi-office production and client services operation for GE that leverages the time difference between London and New York to reduce project turnaround. In this way, GE Real Estate is able to meet the rapid turnaround goals required by time-sensitive information delivery.