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TransPerfect Releases New Report on Marketing Best Practices for Medical Device Industry

 “What’s Working Now in Medical Device Marketing” Available for Immediate Download at No Cost to Device Makers

BOSTON, MA, April 16, 2015 – TransPerfect, the leading provider of language services and content solutions for the medical device industry, and TforG, a research firm specializing in the medical device market, today announced the publication of “What’s Working Now In Medical Device Marketing.” The 95-page report, which includes detailed country information for Germany and Turkey, is available here at no cost to device makers worldwide.

Faced with changing global healthcare markets, device manufacturers are experimenting with various market messages and channels. To aid manufacturers in their decision-making, TransPerfect Medical Device Solutions has sponsored original research from industry-expert, TforG. Titled “What’s Working Now in Medical Device Marketing,” the report addresses a range of topics crucial to today’s medical device marketing teams, including:

  • The difference between “shift” and “growth” markets
  • Changing purchasing considerations
  • Shifting makeup of audiences
  • Marketing messaging favored by customers
  • The impact of social media
  • Emerging requirements/standards for content delivery and content management

Device makers are invited to register here to receive a free copy of the report via email.

About TforG
Founded in 1991, TforG Group provides business intelligence and decision support to international MedTech businesses worldwide, with a unique focus on the medical devices/medical technology markets in a hospital context. With nearly 25 years experience and operations in Belgium and China, TforG assists more than half of the top-100 MedTech in dealing with current global challenges. www.tforg.com

About TransPerfect Medical Device Solutions
TransPerfect Medical Device Solutions provides a portfolio of integrated language services and technologies specifically designed to meet the wide-ranging needs of global device manufacturers. TransPerfect’s solutions are built on ISO 13485 and ISO 14971 registered quality and risk management systems, along with patented processes, validated technology, and global reach to reduce content cost and risk. TransPerfect Medical Device Solutions is a member of the TransPerfect family of companies, which has annual revenues of more than $470 million and offices in 90 cities worldwide. www.transperfect.com/meddev